Body shame. We all have it. Regardless of your size, height, weight, or shape. Mainstream messaging and our peers condition us to feel shameful about the most natural part of ourselves.
I’m no different. I’ve had 6 pack since I was 8 years old and always thought I looked like a boy. At 12, I began obsessing about growing boobs. I’d measure them each day in the mirror. I took all natural breast growth supplements throughout the 9th grade. My sister made me feel better by telling me I’d eventually fit into her bras. I never did.
Now that I’m in the #underwear business I see how prevalent this issue is. I notice how women feel shame about their size and trepidation about their bodies being captured on camera. And I feel really determined to help change this.
First and foremost, we’ve remastered our size chart to exclude the generic alpha sizing (XS-XL) and instead, we’ve categorized our sizes by fruits from Plum to Pineapple 🍑🍍 we’ve done this in hopes of instilling confidence and pride in women’s intimates. Additionally, we look forward to offering size-based shopping and much more body inclusive marketing (we’ve been bootstrapped and a little confined during this pre-launch phase but that will be changing soon). Ultimately, I’m just so stoked and feel so grateful to get to be a part of the conversation.
PS. We can all start doing our part today by avoiding body or size-based comments. Even if you think you’re making a compliment to a friends nice “thigh gap” or “great boobs” this can ultimately lead to some strange, distorted feelings. Let’s instead compliment each other on our smarts and kindness 🥰🥰 @wearhuha
#bodypositivity #bodyconfidence #loveyoself