Came across this post by @darrencabral and absolutely loved what he had to say about Social Media use within the golf industry (or the lack of it). This neglectance of use extends far past golf clubs, into the majority of the sports industry.
Please take the time to read, such a great summary: "What I found especially in the US, is that most Golf Courses are marketing in the stone age.
They are underutilizing social media and leaving a ton of money on the table in the process.
This was surprising because one of the biggest complaints in the industry seems to be "we're losing older players, and can't connect with younger ones". This seems like a no brainer!
Your younger customers including the 25-45 range, are massively influenced by social media.
It's where they make their purchase decisions, and they spend up to 4 hours per day consuming content.
Not to mention, social media is incredibly cost-effective.
Allowing you to target existing customers, players who "look like" your customers, and target specific details such as income, interests, and relationship status.
Social media posting and content is not what I'm talking about here, that's basic.
I'm talking about highly targeted paid ad campaigns and sales funnels that drive actual sales"