✨ Save for later 😉✨
This week I’ve been working on a few meta descriptions for clients, and it was a good reminder for me that I need to up my game!
Let’s be real, I’ve been a wee bit slack when it comes to my own website - you know what they say about a builders home never being finished! 🏡 yeah - same story here 🤔
Anyway - it inspired me to put together a few tips on writing meta descriptions, which will hopefully encourage me to go back and work on my own 🤷🏼♀️😅 maybe you’re in the same boat?
When you're choosing a book from a book store or library, chances are you'll read the back cover before deciding if the rest of the book is worth your time.
I know, retro right? But nothing beats the joy of opening up a proper paper book! Anyway - I got sidetracked 😅
My point is - meta descriptions act as the 'back cover' of your web-page.
They're the deciding factor in whether or not people choose your content over someone else's.
So, they're important to get right!
Here are some ways to make them effective:
✨ Don't overlook them
✨ Make them compelling, concise and relevant
✨ Keep them short
✨ Use (don't abuse) important keywords
✨ Use them as an opportunity to get creative
👉🏼 check out the blog in my bio to see each point expanded. Meta descriptions are a key part of SEO (search engine optimisation) so its worth putting in the time and effort to get them right!
I know, I know - I’ve put them on my to-do list 🙌🏼 are they on yours?