Driving Traffic Series Day 1: Using SEO to drive free traffic to your website SAVE THIS POST 👉
We're kicking off our series with a more in-depth conversation about SEO (Search Engine Optimization)
A misunderstood strategy that most entrepreneurs think is reserved for big business. Yes, there are companies that spend tens of thousands of dollars on SEO strategy; my day job being one of them, that doesn't mean you can't benefit from it too.
To grasp this concept, you have to first understand that Google's main goal is to serve up results that satisfy the users' search query as accurately and quickly as possible.
The content ON YOUR WEBSITE is one of the main ways Google understands what your page is about. It's up to you to make sure it represents what you do in the best way possible.
⚡Page and Collection Titles: When you're creating collections of your products think about the terms your customers will use to search for products like that. Keep it clear over clever.
⚡Alt Tags: All images on your website need to have alt tags. This is for Google because it can't read images, for the visually impaired who use screen readers and will be shown in place of an image that doesn't load. Keep them unique and descriptive. Don't stuff them with keywords.
⚡Meta Titles and Descriptions: This is the snippet of text that shows in the google search results and is more for the user than google. This is often the deciding factor of why someone would click your result over someone else's.
⚡Product Names: In general, it's harder to rank for specific products over collections, but if you have evergreen products that you always replenish into this will be important. Make sure your product name is descriptive and using words your customer would use to find it.
⚡Navigation Menu: The navigation menu sets the hierarchy for your website. Make sure it's easy for your customers to find what they're looking for. Think about how they would shop. The names of your links should be clear and speak to the products they'll find when they click the link.
Questions? Drop in comments 👇